Everybody in the world needs an identity. We all work to gain that identity in the world either by our works or looks. What if a single letter or two provide this so-called great identity to a big organization. Yes, that is called Logo, the graphic mark, emblem, symbol, or stylized name used to identify a company, product, brand, or organization. Xiaomi has its new logo unveiled recently. Let’s check it out.
Xiaomi Communications Co., Ltd is a Chinese-based electronics company which have its headquarters in Beijing. It was founded on April 1, 2010, and became a multinational company. This company’s main investment is smartphones, mobile applications, laptops, home appliances, bags, shoes, and customer electronics. It has the largest market in China and the second-largest market in India.
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On March 30, 2020, Xiaomi had made a mega launch of all new appliances and added them. It also has a new visual identity by remodeling the logo of the company and new typography. Unlike the old logo, which was in a square shape with MI letters inscribed on it, this new logo has rounder corners that mean the new logo is squircle with MI letters inscribed on it.
Designer and Design
This new logo of Xiaomi is designed by Kanya Hara, the Musashino Art University professor and the president of the Nippon Design Centre (NDC). This new Xiaomi logo design has technical procedures, and philosophical explanation says so Xiaomi. It also stated that the designer used a “superellipse” (also called a lame curve) mathematical formula to design the logo. They were much concerned about giving the perfect balance between square and circle. And it made them adjust variables to get a visually optimal dynamic balance.
“Compared with a right-angled object, a circle is a shape that is more agile, which is the perfect representation of Xiaomi’s flexibility, relentlessness, and will to move forward.”
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The old logo of Xiaomi was in orange color. Likewise, the new logo of Xiaomi to have the same orange color. They planned not to change their company’s corporate color. And there will be black and silver color variants as a substitution color for high-end products.
Thus these are the details you want to know about the new logo of Xiaomi that is released recently and has been trending among people.
So, there you have it, guys. This is all the information you need to know about Xiaomi’s New Logo. To get all the latest updates on Technology, stay tuned with Game Stanza and follow us on Google News.
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