In this article, we’ll explain to you about Tips On Becoming Influencer/ Content Creator In 2021.
Many fantasise about being one of the few who get to live their best life and show it off to the world through beautiful and pleasing photos. Becoming an influencer is undoubtedly not for everyone as it takes time and a lot of effort to keep up with daily posts and come up with engaging content. It includes exposing your personal life to strangers on the internet, which is certainly not the most desirable part of this lifestyle.
Tips On Becoming Influencer/ Content Creator In 2021
Tip No. 1: Use more Video Content
Research says that the audience found video content more engaging and more authentic. Take TikTok as an example: how it breaks the internet and the social norms about social media. Through the short video concept, TikTok made it easier for the influencers to deliver their thoughts or perspective over a specific topic and even more comfortable for the audience to understand. Analysing the growing popularity of TikTok, many other platforms like Instagram (Reels), Snapchat (Spotlight) and Youtube (Shorts) also introduced 15 seconds video feature. It creates a sensation on their fans and audience to feel like they are a part of the action.
Tip No. 2: Evolve in “No-edit edit” aesthetic
- Social media credibility is one of the most potent ways to create a digital community, and it is also translated into aesthetic trends on Instagram.
- Back in 2012 was the time of oversaturated and bright colours and now in 2021, it is predicted an increase in bloggers and influencers using the #nofilter tag.
- The audience wants something genuine, something reliable rather than perfect and polished pictures.
Tip No. 3: Read Analytics
- Analytics plays a vital role in influencers life. It assists in understanding the audience taste and preferences and creating a connection.
- Studies show that the micro-influencer, less than 100k followers, have more favourable analytics and sought out by brands due to their higher engagement rates compared to more prominent influencers with over a million followers.
Tip No. 4: Determine a niche
This final tip is the most crucial one out of them all. An influencer is someone inside their platform’s niche which is omniscient.
Some of the popular niche:
- Family and Home
One who is serious with influencer marketing should select one or two niches and should focus their time and effort to polishing the content.