Apple Indirectly Promoting Fitness+ using their Apple Music App – A marketing scheme or just a clever strategy? : Technology

Apple recently launched its Apple fitness plus.  It has ample guided/coached workouts to choose from.  It gives you the feel of your real gym. The premium subscription cost of fitness+ service is $9/month which makes it $79/year. You need to own an Apple watch to activate this app. You must own an I phone, I pad, and Apple TV to enjoy the app.

How is Apple advertising fitness+ on Apple Music?

Apple Indirectly Promoting Fitness+ using their Apple Music App - A marketing scheme or just a clever strategy? : Technology

Thou Apple directly does not own that they are advertising Apple fitness+ but they are. They are taking off their Apple music app as you can see a category of fitness+ workout. The category is seen as ‘fitness’. Here you can find a special playlist solely dedicated to apple fitness+ and are referred to as ‘Studio Series Playlists’ which is made by editors of apple music and Fintess+trainers.

You have the opportunity to select music related to your workouts such as HIIT, cycling, treadmill, rowing, etc. They are different genres of playlist related to your workout like the “Pure Dance Row” and Country Run”. The other way to find this playlist is by moving to the search tab in the app, and typing ‘fitness’. Workout without songs could be very boring and this is what Apple is using as an advertisement.

App- an added benefit for fitness freaks!

The app was launched on December 24 and offers more than 10 different workouts to choose from which includes yoga, Dance, Core, cycling, treadmill, and HIIT.  You can choose your workout, time, trainer, and music as per your choice.  This app is very beneficial for people who are kick-starting their fitness journey and are absolute beginners. You have very good trainers who will teach you everything about fitness.

So, here is all about the information on how Apple is trying to promote its fitness app with the help of Apple Music.

Read more: Apple watch series 6 – apple fitness + services and benefits.

Read more: How does Apply TV+ work?

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