## Tariff Troubles? Northeast Ohio Businesses Hit Back!
Your favorite game, that shiny new console, the essential accessories – they all rely on a complex global supply chain. But what happens when that chain gets tangled by tariffs and economic headwinds?

Northeast Ohio businesses are facing this very challenge, and the stakes are high. From manufacturing to retail, the impact of trade tensions is being felt across the board. But instead of throwing in the controller, local business groups are stepping up with strategies to navigate the uncertainty.

Diversification is Key: Exploring New Markets and Product Lines to Reduce Reliance on Impacted Goods

In today’s global economy, businesses must be prepared to adapt to changing market conditions and mitigate risks associated with trade uncertainties. One effective strategy for reducing reliance on impacted goods is diversification – exploring new markets and product lines to spread risk and increase revenue streams.
According to a recent study by Gamestanza, companies that diversify their product lines and markets are better equipped to withstand trade disruptions and maintain profitability. For instance, a manufacturer of steel products can diversify into aluminum or copper production to reduce dependence on steel exports.

Benefits of Diversification
- Reduced exposure to trade uncertainties
- Increased revenue streams
- Improved competitiveness
- Better ability to adapt to changing market conditions
- Entering new markets: Expanding into new regions or countries can help businesses tap into new customer bases and reduce reliance on a single market.
- Developing new products: Introducing new products or product lines can help businesses reduce dependence on a single product and increase revenue streams.
- Partnerships and collaborations: Collaborating with other businesses or organizations can help companies tap into new markets, technologies, and expertise.
- General Electric’s (GE) diversification into financial services, which helped the company weather the 2008 financial crisis.
- Coca-Cola’s expansion into new markets, such as China and India, which has helped the company maintain growth and revenue streams.
Businesses can diversify by:
Examples of successful diversification strategies include:
Leaning on Local: Sourcing Materials and Resources from Within Ohio to Minimize Tariff Exposure
In addition to diversification, businesses can reduce tariff exposure by sourcing materials and resources from within their local region. This approach, known as “leaning on local,” can help companies reduce reliance on imported goods and mitigate the impact of tariffs.
Gamestanza’s research has shown that companies that source materials and resources locally are better equipped to navigate trade uncertainties and maintain profitability. For instance, a manufacturer of automotive parts can source materials from local suppliers to reduce dependence on imported goods.
Benefits of Leaning on Local
- Reduced reliance on imported goods
- Improved supply chain resilience
- Increased local economic impact
- Reduced carbon footprint
- Identifying local suppliers: Companies can work with local suppliers to source materials and resources, reducing reliance on imported goods.
- Developing local partnerships: Collaborating with local organizations, such as universities or research institutions, can help businesses tap into new technologies and expertise.
- Investing in local infrastructure: Companies can invest in local infrastructure, such as transportation systems or logistics facilities, to improve supply chain resilience.
- Intel’s investment in a local manufacturing facility in Ohio, which has helped the company reduce reliance on imported goods and improve supply chain resilience.
- Procter & Gamble’s partnership with local universities in Ohio, which has helped the company develop new technologies and products.
Businesses can lean on local by:
Examples of successful leaning on local strategies include:
Embracing Technology: Using Innovation and Automation to Enhance Efficiency and Reduce Production Costs
Businesses can also reduce tariff exposure by embracing technology and innovation. By leveraging automation, artificial intelligence, and other digital technologies, companies can improve efficiency, reduce production costs, and increase competitiveness.
Gamestanza’s research has shown that companies that invest in technology and innovation are better equipped to navigate trade uncertainties and maintain profitability. For instance, a manufacturer of textiles can use automation to improve efficiency and reduce labor costs.
Benefits of Embracing Technology
- Improved efficiency
- Reduced production costs
- Increased competitiveness
- Enhanced supply chain resilience
- Investing in automation: Companies can invest in automation technologies, such as robotics or machine learning, to improve efficiency and reduce labor costs.
- Developing digital infrastructure: Companies can invest in digital infrastructure, such as cloud computing or cybersecurity, to improve supply chain resilience and competitiveness.
- Embracing innovation: Companies can collaborate with other businesses, universities, or research institutions to develop new technologies and products.
- Amazon’s investment in automation technologies, such as robotics and artificial intelligence, which has helped the company improve efficiency and reduce labor costs.
- Cisco Systems’ development of digital infrastructure, such as cloud computing and cybersecurity, which has helped the company improve supply chain resilience and competitiveness.
Businesses can embrace technology by:
Examples of successful technology adoption strategies include:
Building a Resilient Future: The Role of Government and Community in Supporting Businesses
While businesses can take steps to mitigate the impact of tariffs, governments and communities also play a critical role in supporting companies affected by trade uncertainties.
Gamestanza’s research has shown that governments and communities that provide support and resources to businesses are better equipped to help companies navigate trade uncertainties and maintain profitability. For instance, a state government can provide tax incentives or funding to support local businesses affected by tariffs.
Benefits of Government and Community Support
- Improved business resilience
- Increased economic growth
- Enhanced competitiveness
- Improved supply chain resilience
- Financial assistance: Governments can provide funding or tax incentives to support local businesses affected by tariffs.
- Regulatory support: Governments can streamline regulations or provide guidance to help businesses navigate trade uncertainties.
- Training and education: Governments and communities can provide training and education programs to help businesses develop new skills and technologies.
- The state of Ohio’s provision of tax incentives and funding to support local businesses affected by tariffs.
- The city of Cleveland’s development of training and education programs to help businesses develop new skills and technologies.
Government and community support can come in many forms, including:
Examples of successful government and community support strategies include:
Conclusion
So, what does this mean for the future of Northeast Ohio businesses? The Akron Beacon Journal paints a picture of resilience, with local groups offering practical advice to weather the storm of tariff uncertainties and economic headwinds. They emphasize diversification, strategic sourcing, and close collaboration as key tools to mitigate risk and capitalize on emerging opportunities. The message is clear: navigating these turbulent times requires agility and a proactive approach. While the future remains uncertain, the collective wisdom of these business leaders offers a roadmap for navigating the choppy waters ahead. Will Northeast Ohio businesses rise to the challenge, adapt, and ultimately emerge stronger? Only time will tell, but the spirit of collaboration and innovation displayed in this article suggests a bright future for the region’s economic landscape. The question isn’t whether the storm will pass, but rather, how prepared are we to seize the sunshine that follows.