## Paramount to Pixels: Samantha Cooper Brings Hollywood Muscle to V10 Entertainment
The world of gaming is getting a taste of Hollywood magic! V10 Entertainment, the rising star in the interactive entertainment landscape, has just snagged a major coup: Samantha Cooper, a veteran of Paramount Pictures, is stepping into the spotlight as their new Head of International Licensing, based in the heart of New York City.
V10’s Expanding Global Reach: A Strategic Play
V10 Entertainment, the parent company of Vin Di Bona Productions and Fishbowl Media Worldwide, has made a strategic move to solidify its presence in the international content market. The company has appointed Samantha Cooper, a veteran distribution executive with a proven track record at Viacom and Paramount Global, as Head of International Licensing and Business Development. Cooper, reporting to V10 President and former Paramount colleague Carter Skeath, will oversee the newly established New York office, focusing on global licensing, library acquisitions, and strategic partnerships. This appointment signifies V10’s ambitious plans to expand its global footprint and capitalize on the growing demand for engaging content worldwide.
A Diverse Portfolio for Global Appeal
V10 possesses a robust library of beloved and recognizable titles, providing a strong foundation for international licensing deals. The company’s portfolio boasts popular franchises like “America’s Funniest Videos” and “World’s Funniest Videos,” which have garnered a global audience and proven their enduring appeal. Moreover, V10’s commitment to original content production further enhances its attractiveness to international distributors and broadcasters.
Investing in Fresh and Exciting Programming
One prime example is the upcoming sports docuseries “Arch Racing with Keanu Reeves” and Gard Hollinger, set to premiere in Q1 2026. This high-profile project, featuring the renowned actor and director Keanu Reeves, showcases V10’s dedication to producing fresh and exciting programming that resonates with a wide audience. Such original content not only attracts international attention but also positions V10 as a content creator that is constantly innovating and pushing boundaries.
Navigating a Competitive Landscape
The International Content Market: A Crowded Stage
The international content market is undeniably competitive, with major players vying for attention and seeking to acquire premium content. V10, with its diverse portfolio and strategic vision, must differentiate itself through strategic partnerships, innovative programming, and a deep understanding of global cultural nuances. Cooper’s extensive experience in negotiating complex deals and navigating the evolving media landscape will be instrumental in V10’s success in this dynamic environment.
Cooper’s Expertise: A Key Asset
Cooper’s tenure at Viacom and Paramount Global has equipped her with invaluable insights into the global content market. She has a proven track record of securing lucrative deals, managing complex negotiations, and building strong relationships with key industry players. Her expertise in both linear and streaming distribution, coupled with her deep understanding of global audience preferences, makes her an ideal leader for V10’s international expansion efforts.
Identifying Target Markets and Tailoring Content
Practical considerations necessitate a targeted approach. V10 needs to identify key target markets and tailor its content offerings accordingly to maximize its impact and potential ROI. Understanding the unique preferences, cultural sensitivities, and regulatory landscapes of different regions is crucial for crafting content that resonates with local audiences. Cooper’s global experience and her team’s market research will be essential in achieving this targeted approach.
Conclusion
V10 Entertainment’s decision to bring on Samantha Cooper, a seasoned veteran from Paramount, signals a bold move into the international licensing arena. Cooper’s extensive experience in navigating global markets and fostering successful partnerships will be invaluable as V10 looks to expand its reach beyond US borders. This appointment underscores the growing significance of international markets for entertainment companies, particularly in an era of streaming and digital content consumption. Cooper’s arrival in New York, establishing a dedicated international licensing hub, suggests V10’s commitment to a strategic, focused approach. We can expect to see V10 actively seeking opportunities to partner with international distributors, broadcasters, and platforms, bringing their unique content to a wider audience. This shift could reshape the landscape of international entertainment, with V10 potentially becoming a key player in shaping global content trends. Will this be the start of a new era for international licensing, with more US studios following V10’s lead? Only time will tell, but one thing’s for sure: the global entertainment industry is about to get a whole lot more interesting.
